Strategy
Launch Campaign for Singapore D2C Cosmetics Brand
Overview
What this challenge is about.
You are the marketing intern at GlowSG. Your task is to develop a comprehensive campaign plan including media mix, budget allocation, key messaging, and a timeline. Success means achieving a 20% increase in website traffic and 10% conversion rate within the campaign period. Constraints: no TV/radio, focus on Instagram, TikTok, and local Singapore influencers. Deliver a 10-slide deck and a one-page budget summary.
The Brief
What you'll do, and what you'll demonstrate.
How to launch a new product line with limited budget to maximize awareness and sales among Gen Z in Germany?
Earning criteria — what you'll demonstrate
- Apply integrated marketing communication principles to a real brand
- Develop media planning and budget allocation skills
- Evaluate influencer marketing as a promotional tool
- Design measurable campaign KPIs
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.