Strategy
Aligning Product and Sales for Enterprise Growth
Overview
What this challenge is about.
Your task is to analyze the current misalignment between product and sales teams, identify key friction points, and propose a structured framework (e.g., RACI matrix, OKRs, or a communication cadence) to align priorities. Success means delivering a concrete plan that includes revised sales incentives, product roadmap criteria, and a cross-functional governance model. Constraints: no budget for new tools; must leverage existing resources. Deliver a 10-page slide deck and a one-page executive summary.
The Brief
What you'll do, and what you'll demonstrate.
How can the company align its product roadmap and sales incentives to effectively execute the shift from PLG to enterprise sales?
Earning criteria — what you'll demonstrate
- Apply strategy execution frameworks to real-world cross-functional challenges
- Design alignment mechanisms between strategy and operational functions
- Analyze incentive structures and their impact on strategic outcomes
- Communicate strategic recommendations to executive stakeholders
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.