Analysis
Channel Partner Program for a Munich Industrial Sensor Manufacturer
Overview
What this challenge is about.
Your task is to create a new channel partner program. You will analyze sales data from the past 2 years (provided in a CSV with 10,000 transactions) to identify top-performing partners and common pain points. Design a tiered program (e.g., Silver, Gold, Platinum) with criteria for advancement, benefits, and support levels. Develop a partner enablement toolkit including training modules, co-marketing templates, and a quarterly business review process. Success means a 15-page proposal with data-driven insights, program structure, and implementation plan. Constraints: budget of €200k for the first year, must be rolled out in 6 months.
The Brief
What you'll do, and what you'll demonstrate.
How to redesign the channel partner program to reduce price competition, increase partner loyalty, and improve cross-selling of the full product portfolio?
Earning criteria — what you'll demonstrate
- Analyze channel performance using sales data and key metrics
- Design a tiered partner program to incentivize desired behaviors
- Develop partner enablement materials to improve sales effectiveness
- Understand channel conflict and strategies to mitigate it
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.