Strategy
Competitive Positioning for a B2B SaaS Scale-Up
Overview
What this challenge is about.
Your task is to analyze the competitive landscape, identify FlowSync's unique value proposition for enterprise clients, and propose a go-to-market strategy that transitions from PLG to sales-led growth. Success means a clear positioning statement, a target customer profile, and a sales enablement plan. Deliver a 12-page report with a 10-slide deck. Constraints: no pricing changes; must leverage existing product features; assume a $5M Series A funding for sales hiring.
The Brief
What you'll do, and what you'll demonstrate.
How can FlowSync reposition itself to win enterprise clients while maintaining its PLG strengths?
Earning criteria — what you'll demonstrate
- Apply strategic positioning frameworks (e.g., Porter's generic strategies, Blue Ocean)
- Analyze competitive dynamics in a multi-sided market
- Design a go-to-market strategy that balances PLG and enterprise sales
- Develop a value proposition that resonates with enterprise buyers
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.