Analysis
Customer Experience Analysis for a D2C Cosmetics Brand
Overview
What this challenge is about.
You are a customer experience analyst at BrilhoBeleza. Your task is to analyze the current customer journey from awareness to repeat purchase. Use web analytics, user session recordings, and survey data (provided in a simulated dataset) to identify friction points. Propose 3-5 improvements with expected impact. Deliver a report with journey maps, data visualizations, and a prioritized action plan. Success means actionable insights that can reduce cart abandonment by 10% and increase repeat purchase rate by 15%.
The Brief
What you'll do, and what you'll demonstrate.
What are the key friction points in the GlowUp customer journey, and what improvements can increase conversion and retention?
Earning criteria — what you'll demonstrate
- Analyze customer experience using quantitative and qualitative data
- Identify friction points in a digital customer journey
- Prioritize improvements based on potential business impact
- Communicate findings and recommendations effectively
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.