Strategy
Digital Product Strategy for a SaaS Scale-up
Overview
What this challenge is about.
You are a product manager at TaskFlow. Your task is to create a product strategy for the next 12 months. Analyze the current product, identify gaps for enterprise needs, and propose a feature roadmap. Define success metrics (e.g., NRR, activation rate, enterprise deal size). Deliver a product strategy document, a prioritized roadmap, and a mockup of one key enterprise feature. Success means a strategy that is feasible, aligns with company goals, and addresses both segments.
The Brief
What you'll do, and what you'll demonstrate.
How can TaskFlow evolve its product to attract and retain enterprise customers while maintaining a frictionless self-service experience for SMBs?
Earning criteria — what you'll demonstrate
- Develop a product strategy for a dual-segment market (SMB and enterprise)
- Apply prioritization frameworks (e.g., RICE, MoSCoW) to feature decisions
- Understand the trade-offs between PLG and sales-led growth
- Create a roadmap that balances short-term wins and long-term vision
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.