Strategy
Diversification Strategy for a Regional Brewery Chain
Overview
What this challenge is about.
Your task is to identify and evaluate three diversification opportunities for Prairie Brews: (1) launching a line of non-alcoholic craft beverages, (2) opening a chain of beer-themed food trucks, or (3) creating a subscription-based beer club with nationwide shipping. For each option, assess market potential, required investment, and fit with core competencies. Recommend one and develop a 2-year rollout plan. Success means a realistic, data-driven recommendation that leverages the company's strengths. Deliver a 8-page report with financial projections and a risk assessment.
The Brief
What you'll do, and what you'll demonstrate.
Which diversification strategy should Prairie Brews pursue to achieve sustainable growth, and how should it be implemented?
Earning criteria — what you'll demonstrate
- Apply diversification frameworks (e.g., Ansoff Matrix, related vs. unrelated diversification)
- Evaluate strategic fit and resource requirements
- Develop financial projections for new business initiatives
- Assess risks and trade-offs in corporate strategy decisions
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.