Strategy
Diversification Strategy for a Regional Brewery
Overview
What this challenge is about.
Your task is to analyze the brewery's current value chain and core competencies, then evaluate three diversification options using the Ansoff Matrix and relatedness criteria. You must recommend one option with a clear rationale, including how it leverages existing capabilities and mitigates risks. Success means presenting a diversification strategy that is both ambitious and achievable, with a financial projection for the first three years. Constraints include a limited R&D budget and the need to maintain brand reputation.
The Brief
What you'll do, and what you'll demonstrate.
Which diversification option (hard seltzer, non-alcoholic beer, or craft spirits) offers the best growth opportunity for Prairie Brews, and how should it be implemented?
Earning criteria — what you'll demonstrate
- Apply the Ansoff Matrix to evaluate growth strategies
- Conduct a value chain analysis to identify core competencies
- Assess relatedness and synergy potential in diversification
- Develop a financial model to project returns on a new venture
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.