Analysis
Due Diligence for a Seoul D2C Cosmetics Brand
Overview
What this challenge is about.
Perform commercial due diligence: analyze customer cohorts, CAC, LTV, churn, and retention. Evaluate the brand's competitive moat (ingredients, sustainability, influencer network). Assess scalability of the supply chain and customer acquisition channels. Deliver a due diligence report with key findings, risks, and recommendations. Success means identifying top 3 risks and proposing mitigation strategies.
The Brief
What you'll do, and what you'll demonstrate.
Identify the key risks and opportunities in acquiring GlowUp Cosmetics, focusing on customer economics and market positioning.
Earning criteria — what you'll demonstrate
- Conduct commercial due diligence for a PE acquisition
- Analyze unit economics and customer acquisition metrics
- Assess brand moat and competitive positioning
- Identify key risks and mitigation strategies
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.