Strategy
Influencer Campaign for a Sustainable Fashion Brand
Overview
What this challenge is about.
Your task is to design a 4-week influencer campaign for EcoThreads' new activewear line. Constraints: budget £10,000, must use micro-influencers (5K-50K followers) only, and campaign must generate at least 500 direct sales. Success is measured by ROI (at least 3x spend) and earned media value. Deliverables include an influencer shortlist with rationale, a campaign brief, a content approval process, and a post-campaign measurement plan.
The Brief
What you'll do, and what you'll demonstrate.
How can EcoThreads effectively use a micro-influencer campaign to launch their new activewear line and achieve a 3x ROI on a £10,000 budget?
Earning criteria — what you'll demonstrate
- Evaluate and select influencers based on relevance, reach, and engagement
- Design a campaign brief that aligns with brand goals and influencer style
- Calculate ROI and earned media value for influencer campaigns
- Develop a measurement framework to track campaign performance
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.