Strategy
Internationalization Strategy for a Lagos D2C Cosmetics Brand
Overview
What this challenge is about.
Your task is to analyze the attractiveness of three candidate regions (Southeast Asia, Middle East, North America) for GlowNative's expansion, recommend one, and design a detailed entry strategy. Success means a feasible, data-backed plan that addresses regulatory hurdles (e.g., NAFDAC vs. local cosmetics regulations), cultural preferences (e.g., ingredient preferences, marketing tone), and supply chain logistics. Deliver a 10-page report with a 5-slide executive summary. Constraints: assume a budget of ₦1.2B for the first year; no physical stores initially; focus on e-commerce and partnerships.
The Brief
What you'll do, and what you'll demonstrate.
Which international market should GlowNative enter first, and what entry strategy will maximize success while minimizing risk?
Earning criteria — what you'll demonstrate
- Apply frameworks for international market selection (e.g., CAGE distance framework)
- Evaluate entry modes and their strategic implications
- Integrate cross-functional considerations (marketing, supply chain, finance)
- Develop a coherent internationalization strategy aligned with firm resources
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.