Design
Launching a D2C Subscription for a Cosmetics Brand
Overview
What this challenge is about.
Your task is to develop a complete subscription product concept and launch strategy. You must define 2-3 subscription tiers (e.g., monthly, quarterly), select product combinations for each box, set pricing based on cost analysis and competitor benchmarking, and design the customer journey from sign-up to unboxing. Additionally, propose a marketing plan to acquire the first 1,000 subscribers. Success is a viable, differentiated subscription model that aligns with the brand's sustainability values. Deliver a product requirements document and a pitch deck.
The Brief
What you'll do, and what you'll demonstrate.
How can Glow & Co. design and launch a subscription box service that drives recurring revenue while reinforcing its sustainable brand identity?
Earning criteria — what you'll demonstrate
- Design a subscription product that aligns with brand values and customer needs
- Apply pricing strategies and unit economics to a recurring revenue model
- Map the end-to-end customer experience for a new product
- Develop a go-to-market plan for a product launch
- Integrate sustainability considerations into product management decisions
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.