Design
Launching a Sustainable Fashion Line with Influencer Marketing
Overview
What this challenge is about.
Develop a complete influencer marketing plan: identify influencer tiers (macro, micro, nano), create a brief for influencers, propose a content strategy, and set KPIs. Include a budget allocation (total €50,000) and a timeline. Deliver a campaign deck, influencer outreach template, and a measurement framework. Success is defined by achieving 10,000 pre-orders and a 5x ROI within 3 months.
The Brief
What you'll do, and what you'll demonstrate.
How can EcoWear design an influencer marketing campaign that maximizes reach and conversions for its sustainable fashion line?
Earning criteria — what you'll demonstrate
- Design an influencer marketing campaign aligned with brand values
- Select appropriate influencer tiers based on objectives
- Allocate budget effectively across channels
- Define and track campaign KPIs (reach, engagement, conversion)
- Integrate sustainability messaging into marketing communications
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.