Overview
What this challenge is about.
Your task is to create a lean launch plan document. Define your target customer segment, design a customer discovery interview guide, specify MVP features (no coding required, just wireframes), and outline how you will measure traction. Success means a realistic plan that can be executed by a solo founder with a €5,000 budget, and that generates at least 100 validated customer interviews and 50 MVP sign-ups.
The Brief
What you'll do, and what you'll demonstrate.
How can EcoThread validate its value proposition and acquire initial users with a lean, low-cost launch strategy?
Earning criteria — what you'll demonstrate
- Apply the Lean Startup methodology to a new venture idea
- Design a customer discovery process to validate assumptions
- Define an MVP with minimal features to test core hypotheses
- Develop metrics to measure early traction and learning
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.