Analysis
Network Analysis for Influencer Marketing Campaign
Overview
What this challenge is about.
You are a social media analyst at TaskFlow. Using the Twitter API, collect data on at least 200 accounts related to project management and tech leadership (e.g., tweets, followers, mentions). Build a follower-mention network and compute centrality metrics (degree, betweenness, eigenvector). Identify top 10 influencers by different metrics and propose a 3-tier engagement strategy (e.g., co-create content, product reviews, affiliate). Deliver a network visualization and a written report. Success is a clear rationale for influencer selection based on network position.
The Brief
What you'll do, and what you'll demonstrate.
How can TaskFlow identify and engage the most influential Twitter accounts in the project management space to drive enterprise trial sign-ups?
Earning criteria — what you'll demonstrate
- Collect and preprocess social network data from Twitter API
- Apply network analysis metrics (degree, betweenness, eigenvector) to identify key nodes
- Interpret network structure to inform marketing strategy
- Collaborate effectively in a team to produce integrated analysis
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.