Design
Optimizing Checkout Flow for a Seoul D2C Cosmetics Brand
Overview
What this challenge is about.
Your task is to map the current checkout process using a service blueprint, identify pain points (e.g., long load times, confusing steps), and propose a redesigned process with specific recommendations. Success means a blueprint that reduces steps by at least 20% and a projected improvement in conversion rate. Constraints: no changes to backend systems; focus on front-end and process flow. Deliverables include a service blueprint, a process analysis report, and a presentation to the CEO.
The Brief
What you'll do, and what you'll demonstrate.
The current checkout process has high abandonment due to friction points, requiring a service operations redesign to improve conversion.
Earning criteria — what you'll demonstrate
- Apply service blueprinting to map a service process
- Identify and analyze service process bottlenecks
- Design improvements to enhance customer experience and operational efficiency
- Quantify the impact of process changes on key metrics
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.