Analysis
Optimizing TikTok Ad Creative for a D2C Cosmetics Brand
Overview
What this challenge is about.
You are a marketing analyst at GlowUp. Using the TikTok Ads Library API and web scraping, collect data on at least 50 ad creatives (video thumbnails, captions, CTAs, and performance metrics). Conduct a content analysis to identify patterns in high-performing ads (e.g., color schemes, influencer vs. product-focused, length). Deliver a report with visualizations and a set of 5 actionable recommendations for the creative team. Success is measured by a clear link between your analysis and proposed strategies, with a projected CPA reduction.
The Brief
What you'll do, and what you'll demonstrate.
How can GlowUp optimize its TikTok ad creative to reduce customer acquisition costs while maintaining brand identity?
Earning criteria — what you'll demonstrate
- Apply web scraping techniques to collect social media ad data
- Conduct content analysis to extract patterns from unstructured data
- Integrate social media analytics with business metrics (CPA)
- Communicate data-driven recommendations to non-technical stakeholders
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.