Overview
What this challenge is about.
Your task is to develop a new pricing strategy for TaskFlow as they pivot to enterprise. You have 2 weeks. Constraints: no price increase for existing SMB customers for 6 months; must include a free tier for PLG. Success looks like a pricing model that increases ARPU by 30% within 12 months. Deliverables include a pricing model with tiers, a packaging recommendation, a competitive pricing analysis, and a transition plan.
The Brief
What you'll do, and what you'll demonstrate.
How should TaskFlow structure its pricing to successfully capture enterprise value while maintaining its SMB customer base?
Earning criteria — what you'll demonstrate
- Apply value-based pricing principles to a SaaS context
- Segment customers based on needs and willingness to pay
- Analyze competitive pricing and positioning
- Design a pricing model that balances growth and profitability
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.