Strategy
Revitalizing a D2C Cosmetics Brand's Instagram Strategy
Overview
What this challenge is about.
Your task is to audit GlowLagos's Instagram account (provided via a sample of 20 recent posts), identify why engagement is dropping, and develop a new content strategy. Constraints: budget is limited to organic tactics only; you must leverage user-generated content and influencer collaborations. Success looks like a 15% increase in engagement rate and a 10% increase in click-through to the website within 4 weeks. Deliverables include a competitor analysis, content calendar, and a measurement framework.
The Brief
What you'll do, and what you'll demonstrate.
How can GlowBerlin reverse declining Instagram engagement and drive conversions using organic social media tactics?
Earning criteria — what you'll demonstrate
- Analyze social media metrics to diagnose performance issues
- Develop a content strategy aligned with brand identity and audience preferences
- Apply best practices for organic Instagram marketing
- Create a measurement plan to track campaign effectiveness
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.