Overview
What this challenge is about.
Your task is to create a comprehensive product revitalization plan. You must conduct at least 5 user interviews (or synthesize existing feedback), analyze product analytics (provided in a simulated dataset), and identify the top 3 pain points. Then propose a prioritized roadmap of features and changes, including a rationale for each. Success is defined by a clear, data-driven strategy that addresses root causes of churn and is feasible within 6 months. Deliver a presentation and a written report.
The Brief
What you'll do, and what you'll demonstrate.
How can PlanFlow Pro be revitalized to reduce churn and improve product-market fit in the competitive B2B project management space?
Earning criteria — what you'll demonstrate
- Apply product lifecycle management principles to a mature product
- Conduct customer research to identify pain points and unmet needs
- Use data analytics to inform product decisions and prioritize features
- Develop a product strategy that balances user needs and business goals
- Communicate product recommendations effectively to stakeholders
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.