Career Role
Marketing Analyst
If you like measuring whether marketing actually worked, building attribution models, and turning campaign data into the decision of where to spend next quarter, this role is for you.
A Marketing Analyst is the measurement function inside marketing. They define what success looks like, instrument the funnel, calculate ROI by channel, and produce the analysis that lets the business defend (or cut) the marketing budget. Strong Marketing Analysts make marketing accountable.
£49,726 median salary in United Kingdom¹
Skills you’ll need
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How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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¹ Median annual salary computed from the salary histogram of 50 current Adzuna job postings for “Marketing Analyst” in United Kingdom, fetched May 2026. Skills come from the disciplines tagged on live Ewance challenges for this role.
Portrait: Photo by Mehran Hadad on Unsplash.