Strategy
Sales Strategy for Dubai D2C Cosmetics Brand
Overview
What this challenge is about.
Your task is to develop a 6-month sales plan for GlowUp Naturals. Deliverables include a sales territory plan, a key account management framework for top retail prospects, a CRM implementation roadmap using a tool like HubSpot, and a negotiation playbook for retail buyers. Success means a plan that increases revenue by 30% within 6 months while maintaining brand equity. Constraints: limited sales team (3 people) and a budget of AED 200k for CRM and training.
The Brief
What you'll do, and what you'll demonstrate.
How to design a scalable sales strategy that transitions from pure D2C to a hybrid model including retail partnerships and B2B gifting, given limited resources?
Earning criteria — what you'll demonstrate
- Apply sales planning frameworks to a real-world D2C-to-omnichannel transition
- Design a key account management strategy for retail partners
- Develop negotiation tactics tailored to retail buyer constraints
- Evaluate CRM tools and create an implementation plan
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.