Strategy
Scenario Planning for a London D2C Cosmetics Brand
Overview
What this challenge is about.
You are a strategic foresight consultant hired by GlowLondon. Using the 2x2 matrix method, identify two critical uncertainties (e.g., regulatory stringency vs. consumer trust) and construct four distinct scenarios. For each, outline the implications for product development, marketing channels, and supply chain. Deliver a 10-slide deck with scenario narratives, signposts, and a set of robust strategies. Success means the founder can immediately use the scenarios to stress-test their current plan.
The Brief
What you'll do, and what you'll demonstrate.
How can GlowBerlin prepare for an uncertain regulatory and consumer landscape over the next three years using scenario planning?
Earning criteria — what you'll demonstrate
- Apply scenario planning frameworks to a real business context
- Identify and prioritize critical uncertainties
- Develop coherent and plausible scenario narratives
- Formulate robust strategies that perform across multiple futures
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.