Strategy
Structuring a Series A for a PLG-to-Enterprise SaaS
Overview
What this challenge is about.
Evaluate Flowt's business model, unit economics, and market opportunity. Propose a term sheet with specific liquidation preferences, anti-dilution provisions, and board composition. Include a milestone-based tranche structure if appropriate. Success is a term sheet that protects the fund's downside while enabling the founder to execute the pivot. Deliver a 3-page investment memo and a term sheet summary.
The Brief
What you'll do, and what you'll demonstrate.
Design a Series A term sheet for Flowt that addresses the risks of transitioning from PLG to enterprise sales while providing sufficient capital for the pivot.
Earning criteria — what you'll demonstrate
- Structure a venture capital deal with risk-mitigation mechanisms
- Analyze SaaS metrics (CAC, LTV, churn) in the context of a business model pivot
- Evaluate the trade-offs between founder control and investor protection
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.