Overview
What this challenge is about.
Develop a 100-day value creation plan: analyze current sales funnel, pricing tiers, and customer segments. Propose changes to sales compensation, product packaging, and customer success processes. Identify quick wins (e.g., upsell campaigns) and long-term initiatives (e.g., enterprise sales hiring). Deliver a presentation to the operating partners. Success means a plan that can increase ARR by 30% and improve gross margin by 5 points within 12 months.
The Brief
What you'll do, and what you'll demonstrate.
Design a 100-day value creation plan to accelerate growth and improve profitability for a PLG-to-enterprise SaaS company.
Earning criteria — what you'll demonstrate
- Design value creation strategies for PE-backed SaaS companies
- Optimize pricing and packaging for different customer segments
- Develop sales and customer success processes for enterprise transition
- Identify quick wins and long-term growth levers
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.