Comparative Usability Test of Three Checkout Flows for a DTC Brand
Overview
What this challenge is about.
Comparative Usability Test of Three Checkout Flows for a DTC Brand. Intermediate challenge in research. Conducting rigorous research on real questions, earn ...
The Brief
What you'll do, and what you'll demonstrate.
Run a comparative usability test of 3 checkout patterns and deliver an evidence-backed recommendation the CTO can fund.
This is not a research exercise. It is the work a researcher does to produce findings that withstand scrutiny. That distinction matters to every hiring manager who has seen candidates summarize papers and none who have produced original findings under expert review.
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
Earning criteria — what you'll demonstrate
- Design a fair comparative usability test (controlled variables, matched participants)
- Combine quantitative (SUS, time-on-task) and qualitative (think-aloud) evidence
- Translate test results into a defensible product recommendation
- Communicate usability findings to a non-design executive audience
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Human-Computer Interaction
Bachelor · Hci
Strong alignment
This challenge maps to Human-Computer Interaction at the Bachelor level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Usability Testing
Plan and run usability tests to validate designs with real users.
- User Research
Conduct interviews, surveys, and usability tests to uncover actionable user insights.
- Comparative Evaluation
Apply comparative evaluation to solve real industry problems and demonstrate production-level capability.
- Prototyping
Apply prototyping to solve real industry problems and demonstrate production-level capability.
- Interaction Design
Apply interaction design to solve real industry problems and demonstrate production-level capability.
- User Centered Design
Apply user centered design to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Product Manager
Product managers who can run a comparative usability test and ship the recommendation are the ones engineering teams trust with checkout-level revenue calls.
This challenge sharpens
- usability-testing
- comparative-evaluation
- user-research