Comparative Usability Test of Three Checkout Flows for a DTC Brand
Overview
What this challenge is about.
Run a comparative usability test of three checkout flows for a DTC brand, then deliver a recommendation memo to earn your verifiable certificate.
The scenario
The DTC brand (around EUR 28M revenue, mostly Italy + DACH, 18 percent cart-abandonment rate) is rebuilding its checkout for the holiday-2026 peak — wrong call here costs around EUR 800k in lost orders.
The Brief
What you'll do, and what you'll demonstrate.
Run a comparative usability test of 3 checkout patterns and deliver an evidence-backed recommendation the CTO can fund.
Earning criteria — what you'll demonstrate
- Design a fair comparative usability test (controlled variables, matched participants)
- Combine quantitative (SUS, time-on-task) and qualitative (think-aloud) evidence
- Translate test results into a defensible product recommendation
- Communicate usability findings to a non-design executive audience
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Human-Computer Interaction
Bachelor · Hci
Strong alignment
This challenge maps to Human-Computer Interaction at the Bachelor level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Usability Testing
Plan and run usability tests to validate designs with real users.
- User Research
Conduct interviews, surveys, and usability tests to uncover actionable user insights.
- Comparative Evaluation
Apply comparative evaluation to solve real industry problems and demonstrate production-level capability.
- Prototyping
Apply prototyping to solve real industry problems and demonstrate production-level capability.
- Interaction Design
Apply interaction design to solve real industry problems and demonstrate production-level capability.
- User Centered Design
Apply user centered design to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Product Manager
Product managers who can run a comparative usability test and ship the recommendation are the ones engineering teams trust with checkout-level revenue calls.
This challenge sharpens
- usability-testing
- comparative-evaluation
- user-research