Strategy
Crisis Communication for a SaaS Scale-Up After a Data Breach
Overview
What this challenge is about.
Your team must produce a crisis communication plan including: a stakeholder map, key messages for customers/employees/investors, a 2-minute CEO apology video script, an internal memo to staff, and a Q&A document for customer support. Success means the response is transparent, legally sound, and rebuilds trust. Constraints: no admission of liability, response within 48 hours, and must involve the CEO personally.
The Brief
What you'll do, and what you'll demonstrate.
How can the leadership team communicate transparently about the breach while protecting the company from legal fallout and maintaining customer trust?
Earning criteria — what you'll demonstrate
- Apply crisis communication frameworks (e.g., Situational Crisis Communication Theory)
- Develop executive presence coaching for a technical CEO
- Balance transparency with legal constraints in messaging
- Align internal and external communication to preserve reputation
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.