Impact Measurement for a San Francisco D2C Cosmetics Brand
Overview
What this challenge is about.
Build an impact measurement framework for a sustainable cosmetics brand: define metrics, collect data, and design a mock dashboard. Earn a verifiable certificate.
The scenario
GlowRoot is a 3-year-old D2C cosmetics brand with $2M annual revenue, 15 employees, and a mission to combine beauty with environmental restoration. They currently report only donation amounts, lacking deeper impact analysis.
The Brief
What you'll do, and what you'll demonstrate.
How can NaturGlow design a credible, cost-effective impact measurement framework to attract impact investors and improve its social/environmental performance?
Earning criteria — what you'll demonstrate
- Apply social impact measurement frameworks (e.g., IRIS+, SROI) to a real venture
- Differentiate between output, outcome, and impact metrics
- Design data collection strategies for resource-constrained social enterprises
- Communicate impact to stakeholders in a compelling, evidence-based manner
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Social Entrepreneurship and Impact
Master · Entrepreneurship
Strong alignment
This challenge maps to Social Entrepreneurship and Impact at the Master level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Impact Measurement
Apply impact measurement to solve real industry problems and demonstrate production-level capability.
- Social Return On Investment
Apply social return on investment to solve real industry problems and demonstrate production-level capability.
- Data Analysis
Analyze real datasets, build models, and communicate findings that drive decisions.
- Stakeholder Communication
Apply stakeholder communication to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: