Overview
What this challenge is about.
Analyze a D2C cosmetics checkout, propose 3-5 nudges, design an A/B test plan, and earn a verifiable certificate.
The scenario
Glow Naturals is a 2-year-old D2C startup with 50 employees, selling eco-friendly skincare. They have a 68% cart abandonment rate, industry average is 70%, but they aim to outperform.
The Brief
What you'll do, and what you'll demonstrate.
Reduce cart abandonment by 15% using behavioral nudges without price discounts.
Earning criteria — what you'll demonstrate
- Apply cognitive bias theory to real-world consumer behavior
- Design choice architecture to influence decisions
- Evaluate nudge effectiveness through experimental design
- Communicate behavioral insights to non-expert stakeholders
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Nudge Design
Apply nudge design to solve real industry problems and demonstrate production-level capability.
- Choice Architecture
Apply choice architecture to solve real industry problems and demonstrate production-level capability.
- A B Testing
Apply a b testing to solve real industry problems and demonstrate production-level capability.
- Consumer Behavior
Apply consumer behavior to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: