Overview
What this challenge is about.
Nudge Strategy for a Bangalore D2C Cosmetics Brand. Intermediate challenge in strategy. Developing strategies for real business problems, earn a blockchain-v...
The Brief
What you'll do, and what you'll demonstrate.
Reduce cart abandonment by 15% using behavioral nudges without price discounts.
This is not a case study exercise. It is the work a consultant does when a client needs a recommendation backed by evidence. That distinction matters to every hiring manager who has seen candidates recite Porter's Five Forces and none who have built a recommendation a client would actually pay for.
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
Earning criteria — what you'll demonstrate
- Apply cognitive bias theory to real-world consumer behavior
- Design choice architecture to influence decisions
- Evaluate nudge effectiveness through experimental design
- Communicate behavioral insights to non-expert stakeholders
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Nudge Design
Apply nudge design to solve real industry problems and demonstrate production-level capability.
- Choice Architecture
Apply choice architecture to solve real industry problems and demonstrate production-level capability.
- A B Testing
Apply a b testing to solve real industry problems and demonstrate production-level capability.
- Consumer Behavior
Apply consumer behavior to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: