Field-Valuing a Paris Subscription Cosmetics Scale-Up
Overview
What this challenge is about.
Build a 10-year DCF for a Paris subscription cosmetics scale-up using public market data to earn a verifiable certificate.
The scenario
Lueur & Croissance is a Paris-based direct-to-consumer skincare brand that recently pivoted from one-off online orders to a subscription replenishment model, which smooths revenue but front-loads customer acquisition spend. Its closest public reference points — companies like e.l.f. Beauty and The Honest Company — file audited financials that make the beauty-and-personal-care sector an unusually observable field for valuation evidence.
The Brief
What you'll do, and what you'll demonstrate.
What is a fair, defensible pre-money valuation range for Lueur & Croissance's Series B round, given its rapid growth and shift to subscription revenue?
Earning criteria — what you'll demonstrate
- Build a defensible 10-year DCF with a perpetuity-growth terminal value from raw company data.
- Select and adjust a public comparable-company peer set from observed market evidence.
- Translate subscription metrics (retention, acquisition cost) into revenue and cash-flow forecasts.
- Quantify valuation uncertainty through structured sensitivity analysis.
- Communicate a valuation range persuasively in a one-page executive summary.
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Dcf Valuation
Apply dcf valuation to solve real industry problems and demonstrate production-level capability.
- Comparable Company Analysis
Apply comparable company analysis to solve real industry problems and demonstrate production-level capability.
- Financial Modeling
Build and validate financial models that support strategic business decisions.
- Sensitivity Analysis
Apply sensitivity analysis to solve real industry problems and demonstrate production-level capability.
- Presentation
Apply presentation to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Investment Banking Analyst
Banking analysts live in valuation work for live deals. Building this DCF and comparable-company analysis end-to-end, and defending the inputs, mirrors the pitch-book modeling and peer benchmarking that fill an analyst's first year.
This challenge sharpens
- dcf-valuation
- comparable-company-analysis
- financial-modeling
Venture Capital Associate
VC associates price growth-stage rounds under uncertainty. Translating subscription metrics into a forecast, stress-testing the range, and summarizing it on one page is exactly the diligence-to-memo workflow this challenge rehearses.
This challenge sharpens
- dcf-valuation
- sensitivity-analysis
- presentation
Corporate Development Analyst
Corporate development teams value acquisition targets using the same DCF-plus-comparables toolkit. The challenge's emphasis on a documented peer set and defensible assumptions maps to the internal valuation memos these analysts produce.
This challenge sharpens
- comparable-company-analysis
- financial-modeling
- sensitivity-analysis