Design
Digital Leadership Strategy for a Traditional Retailer
Overview
What this challenge is about.
Your task is to design a digital leadership development program for Heritage & Co.'s top 20 executives. The program should include a diagnostic of current leadership capabilities, a curriculum of 6 modules, and a change management plan to overcome resistance. Deliver a 20-page proposal with budget (€100k) and timeline (6 months). Success means the board approves the program and commits to piloting it with the executive team. Constraints: must respect the company's heritage brand, no layoffs, and measurable outcomes like digital maturity score improvement.
The Brief
What you'll do, and what you'll demonstrate.
How can a traditional retailer develop digital leadership capabilities among its senior executives to drive a successful digital transformation?
Earning criteria — what you'll demonstrate
- Assess digital leadership competencies in a traditional organization
- Design a leadership development program tailored to digital transformation
- Develop strategies to overcome resistance to change in legacy cultures
- Evaluate the impact of leadership on digital maturity
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.