Strategy
Growth Strategy for an Amsterdam D2C Cosmetics Startup
Overview
What this challenge is about.
Your task is to analyze GlowUp Naturals' current performance, assess the offline retail opportunity (e.g., partnerships with Sephora or independent boutiques), and propose a phased growth plan. Constraints: no external funding beyond existing revenue; must maintain a minimum 50% gross margin; and the brand's eco-friendly positioning must be preserved. Success means delivering a data-backed recommendation with clear KPIs and a risk mitigation plan.
The Brief
What you'll do, and what you'll demonstrate.
How should GlowUp Naturals expand beyond D2C to achieve sustainable growth without diluting brand equity or profitability?
Earning criteria — what you'll demonstrate
- Apply consulting frameworks (e.g., 3Cs, Porter's Five Forces) to a real-world growth challenge
- Analyze trade-offs between channel expansion and brand consistency
- Develop financial models to support strategic recommendations
- Structure a client-ready presentation with clear recommendations
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.