Strategy
Nudge Strategy for a Bangalore D2C Cosmetics Brand
Overview
What this challenge is about.
You are a behavioral economics consultant hired by Glow Naturals. Analyze their current checkout process (provided in a mockup) and identify cognitive biases causing friction. Propose 3-5 specific nudges (e.g., social proof pop-ups, scarcity timers, default options) with a rationale for each. Design an A/B test plan to measure impact, including success metrics and sample size. Deliver a presentation and a written report with implementation recommendations.
The Brief
What you'll do, and what you'll demonstrate.
Reduce cart abandonment by 15% using behavioral nudges without price discounts.
Earning criteria — what you'll demonstrate
- Apply cognitive bias theory to real-world consumer behavior
- Design choice architecture to influence decisions
- Evaluate nudge effectiveness through experimental design
- Communicate behavioral insights to non-expert stakeholders
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.