Research
Observational Research for a Quick-Service Restaurant Chain
Overview
What this challenge is about.
Your task is to design an observational research study for BiteBox. Define key metrics (e.g., order time, wait time, accuracy). Observe a BiteBox drive-thru for 2 hours during peak lunch (use video provided or simulate). Record data using a structured observation form. Analyze the data to identify bottlenecks and propose improvements. Deliver a report with a customer journey map and recommendations.
The Brief
What you'll do, and what you'll demonstrate.
What are the main operational bottlenecks in BiteBox's drive-thru process, and how can they be redesigned to improve speed and accuracy?
Earning criteria — what you'll demonstrate
- Design an observational research study with structured data collection
- Apply time-motion analysis to quantify process efficiency
- Create a customer journey map to visualize touchpoints
- Translate observational data into operational improvements
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.