Analysis
Pricing Strategy for a Singapore D2C Cosmetics Brand
Overview
What this challenge is about.
You are a decision analyst hired by Glow Singapore. The CEO wants to set the launch price for a new vitamin C serum. You have estimates of demand at three price points (S$25, S$35, S$45) with probabilities for low, medium, and high demand scenarios. Variable cost is S$8 per unit. Fixed launch costs are S$50k. Competitors may adjust prices. Your task: build a decision tree, calculate expected values, perform sensitivity analysis on key assumptions, and recommend a price. Success means a clear recommendation with a risk profile and a 'what-if' analysis.
The Brief
What you'll do, and what you'll demonstrate.
Determine the optimal launch price for a new serum under demand uncertainty, considering cost structures and competitive response.
Earning criteria — what you'll demonstrate
- Apply decision trees to structure sequential decisions under uncertainty
- Compute expected values and interpret risk profiles
- Perform sensitivity analysis to identify critical assumptions
- Communicate quantitative recommendations to non-technical stakeholders
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.