Analysis
Pricing Strategy for a Dublin D2C Cosmetics Startup
Overview
What this challenge is about.
You are a pricing analyst for Glow Dublin. Using provided sales data, cost breakdowns, and competitor prices, estimate the price elasticity of demand for the serum. Then, recommend a new price that maximizes profit while maintaining market share. Success means a data-backed recommendation with a clear rationale, including a break-even analysis and sensitivity scenarios. Deliver a 2-page memo and a supporting spreadsheet.
The Brief
What you'll do, and what you'll demonstrate.
Determine the optimal price for Glow Berlin's Vitamin C serum to restore margins without losing significant market share.
Earning criteria — what you'll demonstrate
- Apply price elasticity of demand to a real-world pricing decision
- Analyze cost structures and break-even points
- Evaluate market structures and competitive responses
- Use consumer theory to predict demand changes
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.