Research
Qualitative Research for a SaaS Scale-Up's Enterprise Pivot
Overview
What this challenge is about.
Your task is to design a qualitative research study for TaskFlow. Define the research questions, select a sample of 5-7 enterprise buyers (use personas provided), and create an interview guide. Conduct mock interviews (role-play) and analyze the transcripts using thematic analysis. Deliver a report with key themes and actionable recommendations for the sales team.
The Brief
What you'll do, and what you'll demonstrate.
What are the key factors influencing enterprise buyers' decisions to adopt a project management tool, and how can TaskFlow tailor its value proposition accordingly?
Earning criteria — what you'll demonstrate
- Design a qualitative research study using in-depth interviews
- Develop an interview guide that probes deep insights
- Conduct thematic analysis to identify patterns
- Translate qualitative findings into strategic recommendations
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.