Strategy
Social Media Content Strategy for a Sustainable Cosmetics Brand
Overview
What this challenge is about.
Audit the brand's current social presence (screenshots and analytics data provided). Research 3 successful competitors' social strategies. Develop: (1) Platform strategy — which channels to prioritize and why, (2) 4-5 content pillars with example post concepts, (3) Monthly content calendar for Month 1, (4) Micro-influencer partnership framework (criteria, outreach template, compensation model), (5) KPI framework with monthly targets. All recommendations must fit the €3K/month budget.
The Brief
What you'll do, and what you'll demonstrate.
Develop a comprehensive 12-month social media strategy for the sustainable cosmetics brand that drives community growth to 50,000 followers while maintaining authentic engagement and differentiating from greenwashing competitors.
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.