Redesign a Confusing Onboarding Flow for a Habit-Tracker App
Overview
What this challenge is about.
Run a heuristic evaluation against Nielsen's 10 heuristics on the current 4-screen flow. Recruit 5 participants from the target persona (millennials in self-improvement habits) for moderated 30-minute remote sessions on the live app — record think-aloud protocol and time-on-task per screen. Synthesize the top 3 usability problems with severity ratings. Redesign as a 3-screen flow with a clickable Figma prototype, then re-test with 3 additional users to validate the fix. Deliver a 5-page UX report, the Figma file, and an annotated handoff doc for the engineering team.
The Brief
What you'll do, and what you'll demonstrate.
Diagnose a 38 percent onboarding drop-off with usability evidence and ship a redesigned flow the engineering team can build in 2 weeks.
Earning criteria — what you'll demonstrate
- Apply Nielsen's heuristics to evaluate a real production flow
- Plan and moderate think-aloud usability tests with target users
- Translate qualitative findings into prioritized redesign decisions
- Produce engineer-ready prototypes with accessibility annotations
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Product Manager
PMs who own onboarding metrics need exactly this loop — heuristic eval, moderated test, prioritized redesign — to defend roadmap calls to engineering.
This challenge sharpens
- user-research
- heuristic-evaluation
- user-centered-design