Career Role
Brand Strategist
If you like working across strategy on the kind of problems a Brand Strategist actually owns, this role is for you.
A Brand Strategist brings together strategy to deliver work the business depends on. The challenges below are drawn from the situations someone in this role would realistically encounter on the job.
Skills you’ll need
- StrategyExpertNew
Brand Repositioning for a Legacy Retail Chain
As a brand strategist hired by Mason & Co., create a repositioning plan for the chain. The plan should include: a new brand purpose and personality, target segment(s) with perso…
- Brand Repositioning
- Customer Segmentation
- Retail Marketing
Marketing (MBA) - StrategyAdvancedNew
Brand Repositioning for a Legacy Fashion Retailer
Your task is to develop a brand repositioning strategy for Classic Threads. Conduct a brand audit, analyze consumer perceptions, and define a new brand identity. Propose a marke…
- Brand Audit
- Consumer Insights
- Brand Positioning
Marketing Strategy
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
Related roles you may want to explore
Browse all roles
Industry teams behind a decade of practitioner briefs
Hiring from this pool?
Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.
Skills and disciplines shown on this page are derived from the Ewance challenge catalogue. When the median annual salary is available for this role via Adzuna, it will be shown above with the sample size and country.