Overview
What this challenge is about.
Brand Repositioning for a Legacy Fashion Retailer. Advanced challenge in strategy. Developing strategies for real business problems, earn a blockchain-verifi...
The Brief
What you'll do, and what you'll demonstrate.
How can Classic Threads reposition its brand to appeal to younger demographics while preserving its heritage?
This is not a case study exercise. It is the work a consultant does when a client needs a recommendation backed by evidence. That distinction matters to every hiring manager who has seen candidates recite Porter's Five Forces and none who have built a recommendation a client would actually pay for.
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
Earning criteria — what you'll demonstrate
- Conduct a comprehensive brand audit using Keller's Brand Equity model
- Apply brand repositioning frameworks (Kapferer's Brand Identity Prism)
- Design a multi-channel marketing campaign targeting multiple segments
- Develop metrics to measure brand health and campaign effectiveness
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Marketing Strategy
Master · Marketing
Strong alignment
This challenge maps to Marketing Strategy at the Master level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Brand Audit
Apply brand audit to solve real industry problems and demonstrate production-level capability.
- Consumer Insights
Apply consumer insights to solve real industry problems and demonstrate production-level capability.
- Brand Positioning
Apply brand positioning to solve real industry problems and demonstrate production-level capability.
- Marketing Campaign
Apply marketing campaign to solve real industry problems and demonstrate production-level capability.
- Omnichannel Strategy
Apply omnichannel strategy to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: