Research
Academic Writing: The Impact of AI on Small Business Marketing
Overview
What this challenge is about.
Produce a 3,000-word academic essay following APA 7th edition formatting. Structure: Introduction with clear thesis statement, Literature Review (minimum 8 peer-reviewed sources), Analysis section examining 3 specific AI marketing use cases for SMEs, Discussion of limitations and ethical considerations, Conclusion with recommendations. Include a properly formatted reference list.
The Brief
What you'll do, and what you'll demonstrate.
Write an academic paper examining how small businesses (under 50 employees) in the DACH region are adopting AI-powered marketing tools, what barriers they face, and what measurable outcomes early adopters have achieved.
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.