Strategy
Adapting a US D2C Cosmetics Brand for Japan
Overview
What this challenge is about.
Your task is to create a comprehensive international marketing plan for GlowSF's launch in Tokyo. You must address product adaptation (e.g., packaging, ingredients), pricing strategy, distribution channels (online vs. department stores), and promotional tactics (influencer partnerships, social media). Success means a strategy that resonates with Japanese consumers and meets regulatory standards. Constraints include a limited budget of $500k and a 12-month timeline.
The Brief
What you'll do, and what you'll demonstrate.
How should GlowBerlin adapt its marketing mix and market entry strategy to successfully launch in Japan despite cultural and regulatory differences?
Earning criteria — what you'll demonstrate
- Apply cultural frameworks to analyze a foreign market
- Adapt the international marketing mix for cultural differences
- Develop a market entry strategy for a specific country
- Evaluate regulatory and ethical considerations in cross-cultural marketing
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.