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Cover image for AI-Driven Sales Lead Scoring for a B2B SaaS Scale-Up
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AI-Driven Sales Lead Scoring for a B2B SaaS Scale-Up

FreeVerified credential2 weeksAdvanced

Overview

What this challenge is about.

You’ll score 200 B2B leads using AI to build a rubric, script, and executive summary — earn a verifiable certificate.

The scenario

CloudFlow offers a workflow automation platform. Their PLG funnel generates many small leads, but enterprise deals require personalized sales efforts. They need to focus on high-value prospects.

CredentialBlockchain-anchored
ShareableLinkedIn-ready
LanguageEnglish
PaceSelf-paced

The Brief

What you'll do, and what you'll demonstrate.

How can CloudFlow use generative AI to automatically score and prioritize leads for their enterprise sales team?

Earning criteria — what you'll demonstrate

  • Design a lead scoring model using generative AI and prompt engineering
  • Integrate AI outputs into a business workflow (e.g., CRM update)
  • Evaluate model performance using precision/recall metrics
  • Communicate technical results to a non-technical sales team

Program Fit

Where this fits in your program.

Sharpens the same skills your degree expects you to demonstrate.

Aligned coursework coming soon.

One more thing

You can put a credential on your CV by Friday.