Overview
What this challenge is about.
Analyze product-sales misalignment in a B2B SaaS company and propose a governance framework. You get a verifiable certificate.
The scenario
The company has 40 employees, 15 in product/engineering and 10 in sales. It has grown from $2M to $5M ARR via PLG but now targets $15M ARR through enterprise deals (average contract value $50k). The company is based in Sydney's tech hub, with a growing enterprise market in Australia and APAC.
The Brief
What you'll do, and what you'll demonstrate.
How can the company align its product roadmap and sales incentives to effectively execute the shift from PLG to enterprise sales?
Earning criteria — what you'll demonstrate
- Apply strategy execution frameworks to real-world cross-functional challenges
- Design alignment mechanisms between strategy and operational functions
- Analyze incentive structures and their impact on strategic outcomes
- Communicate strategic recommendations to executive stakeholders
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Cross Functional Alignment
Apply cross functional alignment to solve real industry problems and demonstrate production-level capability.
- Okr Setting
Apply okr setting to solve real industry problems and demonstrate production-level capability.
- Incentive Design
Apply incentive design to solve real industry problems and demonstrate production-level capability.
- Stakeholder Analysis
Apply stakeholder analysis to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: