Author a Scrollytelling Narrative on a Programmatic-Advertising Anomaly
Overview
What this challenge is about.
Read the analytics team's internal report on the 3-week anomaly. Design a 7-section scrollytelling narrative using Segel-and-Heer's genre taxonomy (e.g. interactive slideshow + martini-glass structure). Visualize 4 vertical-level CPM trends, traffic-source attribution, and the eventual mitigation. Build with Svelte + D3 (or React + D3 if the team prefers). Ship as a static page on the marketing site behind a soft launch. Deliver source, the published article, and a 4-page narrative-design memo.
The Brief
What you'll do, and what you'll demonstrate.
Author a 7-section scrollytelling piece on a 3-week ad-fraud anomaly designed against Segel-and-Heer's narrative-visualization genres.
Earning criteria — what you'll demonstrate
- Apply Segel-and-Heer's narrative-visualization genres to a real story
- Implement scrollytelling with Svelte + D3 (or React + D3) cleanly
- Pace narrative tension across 7 sections without losing the reader
- Instrument analytics to measure scroll-depth engagement
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Product Manager
Product managers who understand narrative-viz structure brief content teams in ways that ship faster.
This challenge sharpens
- story-structure
- data-storytelling
- narrative-visualization