Strategy
B2B SaaS PLG to Enterprise Transition Campaign
Overview
What this challenge is about.
You are a junior marketing strategist at TaskFlow. Develop a communication plan that includes content marketing, targeted ads, and sales enablement materials. Success is measured by a 15% increase in enterprise demo requests and maintaining a 90% retention rate among SMB users. Constraints: limited budget ($100k), no trade shows, focus on LinkedIn and industry publications. Deliver a strategy document, sample content, and a measurement plan.
The Brief
What you'll do, and what you'll demonstrate.
How to reposition a PLG product for enterprise sales while retaining existing SMB users?
Earning criteria — what you'll demonstrate
- Understand brand repositioning strategies for B2B markets
- Develop integrated communication tactics for dual audiences
- Create sales enablement materials aligned with buyer journey
- Apply account-based marketing principles
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.