Overview
What this challenge is about.
Build a B2B SaaS PLG-to-enterprise transition campaign with content, ads, and sales enablement. Earn a verifiable certificate.
The scenario
TaskFlow offers project management software with strong PLG adoption (500k free users) but only 50 enterprise accounts. Competitors like Asana and Monday.com dominate enterprise.
The Brief
What you'll do, and what you'll demonstrate.
How to reposition a PLG product for enterprise sales while retaining existing SMB users?
Earning criteria — what you'll demonstrate
- Understand brand repositioning strategies for B2B markets
- Develop integrated communication tactics for dual audiences
- Create sales enablement materials aligned with buyer journey
- Apply account-based marketing principles
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Brand Repositioning
Apply brand repositioning to solve real industry problems and demonstrate production-level capability.
- Content Marketing
Apply content marketing to solve real industry problems and demonstrate production-level capability.
- Sales Enablement
Apply sales enablement to solve real industry problems and demonstrate production-level capability.
- Audience Segmentation
Apply audience segmentation to solve real industry problems and demonstrate production-level capability.
- Account Based Marketing
Apply account based marketing to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: