Design
Balanced Scorecard for a Lisbon Vegan Meal-Kit Startup
Overview
What this challenge is about.
Design a complete Balanced Scorecard for the startup including a strategy map, 12-16 KPIs across the four perspectives, target values, and an explanation of cause-and-effect linkages. Then propose how the scorecard ties to executive bonus schemes and where you see risks of dysfunctional behavior (gaming, tunnel vision). You can use public benchmarks from HelloFresh and Oatly's reporting. Success means a board-ready scorecard that the CEO could implement Monday, with explicit reasoning on why each KPI was chosen over alternatives.
The Brief
What you'll do, and what you'll demonstrate.
How can the startup translate its sustainability-driven growth strategy into a coherent measurement and incentive system without inducing dysfunctional behavior?
Earning criteria — what you'll demonstrate
- Construct a Balanced Scorecard with coherent cause-and-effect logic
- Translate strategic intent into measurable operational indicators
- Anticipate behavioral side effects of performance measurement
- Link scorecard outputs to compensation and Simons' levers of control
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.