Analysis
Brand Alliance Strategy for a Sustainable Fashion Startup
Overview
What this challenge is about.
You are a brand strategy analyst for EcoThreads. Your task is to recommend a brand alliance partner and propose a co-branding campaign. Constraints: budget of €200k for the campaign, must target millennials in Europe and North America. Success means increasing EcoThreads' brand awareness by 20% and brand preference by 15% within 6 months. Deliverables include a partner evaluation matrix, a co-branding campaign concept, a brand equity measurement plan, and a risk-benefit analysis.
The Brief
What you'll do, and what you'll demonstrate.
Which brand alliance partner should EcoThreads choose, and how should the co-branding campaign be designed to maximize brand equity for both parties?
Earning criteria — what you'll demonstrate
- Apply brand alliance frameworks (e.g., Simonin & Ruth)
- Measure brand equity using quantitative and qualitative methods
- Design co-branding strategies that create synergy
- Evaluate risks of brand dilution or negative spillover
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.