Overview
What this challenge is about.
You manage a food brand crisis in a 48-hour simulation, drafting a response plan under media pressure. Earn a verifiable certificate.
The scenario
TasteWorld is a Fortune 500 food company with annual revenue of $50B, operating in 80 countries. Its snack division accounts for 30% of revenue. The brand has a strong reputation for quality and safety.
The Brief
What you'll do, and what you'll demonstrate.
How should TasteWorld manage a brand crisis triggered by an unverified contamination video to protect global brand equity and restore consumer trust?
Earning criteria — what you'll demonstrate
- Apply brand crisis management frameworks (e.g., Coombs' SCCT)
- Analyze the impact of crises on brand equity across different markets
- Develop coordinated global communication strategies
- Evaluate trade-offs between transparency and legal risk
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Global Brand Management
Master · Marketing
Strong alignment
This challenge maps to Global Brand Management at the Master level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Crisis Management
Apply crisis management to solve real industry problems and demonstrate production-level capability.
- Brand Equity
Apply brand equity to solve real industry problems and demonstrate production-level capability.
- Stakeholder Communication
Apply stakeholder communication to solve real industry problems and demonstrate production-level capability.
- Social Media Strategy
Apply social media strategy to solve real industry problems and demonstrate production-level capability.
- Risk Assessment
Apply risk assessment to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: