Strategy
Brand Crisis Simulation for a Global Food Company
Overview
What this challenge is about.
You are the global brand crisis response team for TasteWorld. Your task is to produce a crisis management plan within 48 hours (simulated). Constraints: you cannot confirm the contamination until lab results arrive in 72 hours; you must respond to media inquiries and social media within 6 hours. Success means minimizing stock price drop (simulated) and maintaining brand trust scores above 60% in all markets. Deliverables include a crisis communication strategy, stakeholder mapping, a social media response playbook, and a post-crisis brand recovery plan.
The Brief
What you'll do, and what you'll demonstrate.
How should TasteWorld manage a brand crisis triggered by an unverified contamination video to protect global brand equity and restore consumer trust?
Earning criteria — what you'll demonstrate
- Apply brand crisis management frameworks (e.g., Coombs' SCCT)
- Analyze the impact of crises on brand equity across different markets
- Develop coordinated global communication strategies
- Evaluate trade-offs between transparency and legal risk
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.